Build, Launch & Scale Profitable E-Commerce Businesses
Master global and local online selling models including Amazon FBA, Shopify Stores, Daraz Seller Center, and eBay with hands-on mentorship in high-performance computer labs.
The global and local retail markets have shifted permanently online. At PiCiT (Pakistan Institute of Computing & IT), our E-Commerce division provides end-to-end practical training to help entrepreneurs, freelancers, and business owners capitalize on this digital boom.
Our comprehensive curriculum covers both international market selling (Amazon, Shopify, eBay) and local Pakistani e-commerce platforms (Daraz). From AI-powered product research and sourcing to store customization, payment gateway setup, listing optimization, and order fulfillment, our lab-based exercises ensure you build a fully functional, revenue-generating online business.
Detailed Sub-Course Matrix & Comparison
| Course / Platform | Core Focus & Business Models | Key Tools & Software Taught | Final Career Project / Outcome |
| Amazon Virtual Assistant & FBA | Amazon Wholesale, Private Label, FBA/FBM operations, PPC Ad Campaigns, Keyword Research, Product Sourcing, and Account Management. | Helium 10, Jungle Scout, Keepa, Seller Central, MerchantWords. | Fully Optimized Amazon Product Listing & Launch Strategy |
| Shopify E-Commerce & Dropshipping | Independent Store Building, Winning Product Research, Supplier Sourcing (CJDropshipping/AliExpress), Conversion Optimization, and Meta Ad Integration. | Shopify Builder, PageFly, Canva AI, Facebook Ads Manager, Google Analytics. | Live, Conversion-Ready Shopify Store Ready to Accept |
| Daraz Seller Masterclass | Local E-Commerce, Daraz Seller Center setup, Product Hunting for Pakistan Market, Order Packaging, Campaign Participation, and Local Logistics. | Daraz Seller Center, Local Supplier Directories, Facebook/TikTok Ads. | Verified & Live Daraz Store with Product Listings Ready to Sell |
| eBay Store Management & Stealth Accounts | Global Retail Arbitrage, Dropshipping, Listing Creation, Feedback Management, Customer Support, and Account Health Maintenance. | ZIK Analytics, eBay Seller Hub, AutoDS, PayPal/Payoneer setup. | Fully Configured eBay Store with Live Inventory Listings |
Key Skills & Training Highlights
Product Research & Sourcing
Winning Product Criteria: Identify high-demand, low-competition products for local and international markets using advanced software tools.
Supplier Negotiation: Learn how to source quality items from Alibaba, local wholesalers, and 3PL suppliers at profitable margins.
Store Setup & Conversion Optimization
Brand Building: Create professional store layouts, high-converting product pages, compelling copy, and clean visuals.
Payment Gateways & Logistics: Configure seamless checkout systems (Cash on Delivery for Daraz/Shopify, Payoneer/PayPal for Amazon/eBay).
Traffic Generation & Scaling
Targeted Ad Campaigns: Drive sales to your Shopify and Daraz stores using Meta (Facebook/Instagram) Ads, TikTok Ads, and Amazon PPC.
Customer Retention: Implement automated email flows, review generation strategies, and refund/returns management.
Why Study E-Commerce at PiCiT Lahore?
Dual Focus (Local & Global): Choose between earning in USD through Amazon, eBay, and international Shopify, or building a local Cash-on-Delivery business in Pakistan via Daraz and local Shopify.
Freelancing & Agency Skills: Learn how to offer Amazon VA, Shopify Development, or Daraz Store Management services to global clients on Upwork and Fiverr.
Convenient Iqbal Town Campus: Located centrally for students commuting from Johar Town, Bahria Town, WAPDA Town, Thokar Niaz Baig, Wahdat Road, Awan Town, and Sabzazar.
Frequently Asked Questions (FAQs)
Do I need a large investment to start an E-Commerce business?
Not necessarily. You can start with minimal budget using models like Shopify Dropshipping or local Daraz selling. Alternatively, you can learn these skills to work as a Virtual Assistant (VA) for international clients with zero personal inventory investment.
Which course is best for selling within Pakistan?
Both the Daraz Seller Masterclass and Shopify E-Commerce (Local COD) are specifically designed for the Pakistani domestic market.
Will I receive help setting up payment methods for international platforms?
Yes! We guide you step-by-step through setting up Payoneer, local Pakistani bank linkages, and managing international payment accounts legitimately.
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📍 Location: PiCiT Campus, 68 Kashmir Block Allama Iqbal Town, Lahore
📞 Phone/WhatsApp: 0300-7534288
🌐 Website: www.pic4it.com